January 17, 2020
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BED BUG FAQ
BED BUG FAQ
Sales funnel question 1
Distinguishing form to determine whether a prospect is a victim, traveler, or property owner/renter
What is your primary purpose in visiting us today?
I am someone who travels and I am worried about coming into contact with bed bugs
I currently have bed bugs and need advice on how to properly deal with them
I am worried about bed bugs infesting my home and would like to know more about prevention
I own/operate a short term rental property and need to know how best to prevent or deal with bed bugs
How often do you travel?
I am always on the road, I spend more than 2/3rds of the year visting a place other than my home
I am a frequent traveler, it would not be uncommon for me to spend 100 days traveling
I am a semi-frequent traveler, somewhere between 50 and 100 days a year
I travel a bit, 20 to 50 days a year
I am an infrequent traveler, and take maybe one or two trips a year
When you travel what kind of accommodations do you normally seek out?
I normally stay in a hotel/motel
I normally stay in a short term/vacation rental (Airbnb, VRBO, etc.)
I normally stay in a hostel
I normally stay at a resort
I normally stay with family or friends
I normally stay at a traditional bed and breakfast villa
I normally stay at a timeshare
I normally go on a cruise
What is your primary purpose for the majority of your travel?
I travel for work
I travel with my family/significant other for vacations
I travel by myself for pleasure
I am nomadic and constantly travel
How big is your bed bug problem?
I do not know. I found a bed bug and suspect more but do not know for sure
I have verified that I am only dealing with the introduction of bed bugs
I am dealing with a small (50-100) infestation
I am dealing with a large and ongoing infestation
What kind of home do you live in?
I live in an apartment
I live in a house
I live in a townhome/connected house
I live in a condo
I live in a duplex
What is the nature of your short term rental property?
I rent out the extra room in my home/apartment
I rent one extra apartment to use exclusively for short term rental
I rent several apartments to use exclusively for short term rental
I rent one extra houses to use for short term rental
I rent several extra houses to use exclusively for short term rental
I own an extra house to use exclusively for short term rental
I own several extra houses to use exclusively for short term rental
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